Sneak Peak - Winning ways to Sell

This workbook is aimed at managers from any organisation who may have a responsibility or an interest in the marketing and selling within their business. At the end of this workbook you should be able to:

Describe what marketing is and how it can help your business and organisation
Describe strategies that will encourage people to buy from you
Define what research requirements your organisation may have to aid decision making
Make decisions about marketing your product or service
Plan how to promote your business
Outline a Promotional Plan.

Marketing is not an exact science. Most people begin with a list of questions they need answered. Here are four typical questions from managers.

1. What does marketing mean for our businesses? How might it be useful?
2. How do I determine where my business or organisation, products or services are now, with my customers and in relation to similar businesses in the rest of the world?
3. What's the best way to promote my product and service and how do I write advertisements and press releases as well as prepare for media coverage?
4. How do I put this in a useful Plan?

We divided this book into five areas to tackle these questions:

Part 1: What is Marketing and how can it help your business or organisation?
Part 2: Detective Work, and making market intelligence work for you

Part 3: Promoting yourself, your products and your service
Part 4: Promotion for business on a small budget
Part 5: Finale - How to write a Promotional Plan

The last section is where you can reflect and review what you have learnt and create your own Action Plan for the future.

To summarise

This workbook will help you:

Identify the needs of internal and external customers
Contribute to the establishment and achievement of customer service standards
Monitor the service delivered to customers
Identify opportunities to improve service and standards

Learning methodology

Each section breaks down into logical steps and we have included:

Cognitive learning - understanding the theory
Skills based learning - relating the theory to your business or organisation
Practice and feedback - activities to test your understanding
Case studies to bring the learning to life
Some personal advice from the author (in italics).

To find out more about the current books we offer contact one of the team on 01279 311492 or send us an email on info@academyoflearning.co.uk